People from UK know the name William Hill and the company's legacy in sports booking. In addition to sports betting, the William Hill Company runs a full service online casino primarily for people in the UK.
This is a comprehensive review on the William Hill Casino.
Background
William Hill PLC is founded in 1934 in the United Kingdom by William Hill as a postal and telephone betting service, decades before betting shops became legal in 1961. William Hill subsequently started acquiring existing betting businesses. These acquisitions became his major driver for the growth of his business over the succeeding decades.
The company became a part of Sears Holdings Group after Hill's death in 2025. During this time, betting shops became a booming industry, with over 14,000 betting shops in the United Kingdom alone. Grand Metropolitan then acquired the company in 2025. During this acquisition, Mecca Bookmakers (Grand Metropolitan’s own betting business) was merged under the William Hill name. The ownership then changed hands over the years: in 2025 Brent Walker, a United Kingdom-based company involved in property, gambling, distilled beverages and pubs, acquired William Hill; Nomura Group (a Japanese Holding company) then acquired William Hill in 2025 after Brent Walker's collapse.
1998 saw William Hill launch its first online venture, a betting service called Sportsbook. The following year saw yet another change of ownership, this time with Cinven and CVC Partners. At this time, William Hill was worth GBP 825 million.
The new millennium marked several innovations pioneered by WIlliam Hill, such as an off-shore telephone-based betting service and the first ever online casino. The company is eventually listed in the London Stock Exchange in 2025. Today William Hill remains one of the world's leading online gaming companies and a trusted brand in the industry, featuring over 500,000 betting opportunities every week in the comfort of one's home.
Affiliates United, also known as AffUtd, is founded in 2025 as the affiliate arm of the William Hill group. Since its inception, Affiliates United has received numerous awards including eGR's Best Operator of the Year in 2025. 2025 sees AffUtd garner four eGR awards, including the Operator of the Year award, in 2025.
Software
William Hill uses 18 casino software providers to offer the best casino games to its players:
- Gamesys
- Microgaming
- NetEnt
- WGS Technology (Vegas Technology)
- Ash Gaming
- Cryptologic (WagerLogic)
- Evolution Gaming
- Bally
- IGT (WagerWorks)
- WMS (Williams Interactive)
- Blueprint Gaming
- Genesis Gaming
- Novomatic
- Quickspin
- Rabcat
- William Hill
- Games Warehouse
- Inspired
These casino software providers run many of the most popular casino games online that are available today. They use realistic skins and graphics attracts more users and are known to provide uncluttered casino layout, which further enhances user experience.
Players of these casino games are met by human-like avatars which look almost real and the games are also provided with realistic casino sounds to add to the actual casino experience.
Though William Hill Casino may be infamous for the wrong things they do, no one can complain about their casino gaming experience with the above listed software providers. This aspect of the casino is not a let-down for players.
Games
William Hill Casino provides a handful of variety of Casino games which may be downloaded through Instant Play. To enter its real of vast choices of games, one needs to use their software.
The games included at William Hill Casino are divided into various categories including Live Casino, Skill, Bingo, Casino, Poker, Vegas, and Lotteries.
Though there are is a large number of categories to choose from, nothing truly stands out among the many other virtual casinos. The same game, the same concept. What really stands out is the use of Software, which makes the game quality outstanding and worth the time.
Due to the simplicity of its roaster of games, it cannot be considered a huge casino since most online casinos offer thrice as many game as William Hill Casino has. However, the games they do have may already meet the taste of most players since they showcase the basics games that most – if not all – players need.
Different varieties of the basic games are included – slots, table games – with some new twists to spice things up.
The game categories include slots, poker, live games, blackjack, baccarat, bingo, keno, roulette, lotteries, craps, scratch cards, and financials.
Those who love playing slots have a lot to choose from. If you are more of a table games type, William Hill Casino has a lot of those to.
Deposit and Withdrawal Methods
The site provides users handy and convenient ways of making deposits and withdrawals. Major credit cards are covered. Internet money transfer wallets are also available, including PayPal, Skrill, and Neteller. William Hill Cash Direct may also allow you instantly deposit funds or withdraw friends when you visit William Hill on the high street.
Deposit: Bank Wire Transfer, Cheque, ClickandBuy, Maestro, MasterCard, Neteller, PayPal, Paysafe Card, Ukash, Visa Electron, instaDebit, Nordea, POLi, GiroPay, EPS, Abaqoos, Visa, Western Union, Entropay, Przelewy24, Local/Fast Bank Transfers, iDEAL, Sofortuberwaisung, eKonto, Moneta, Euteller, Neosurf, Teleingreso, Multibanco, Diners Club International, UseMyFunds, WebMoney, Yandex Money, FundSend, QIWI, Todito Cash, Trustly, SporoPay, BankLink, Skrill, ECash Direct, AstroPay Card, TrustPay, Quick Pay.
Withdrawal: Cheque, ClickandBuy, Maestro, Neteller, PayPal, Visa Delta, Visa Electron, instaDebit, Visa, Bank transfer, Entropay, Skrill, William Hill cash direct.
Terms of payouts depend on the banks, programs, and methods available for the user. Some banks require a longer security checking time. Generally, users will not encounter any problem making withdrawals with William Hill Casino. It only takes a few hours to transfer cash from one account to another, and only two business days to transfer from banks to credit cards. Overall, they have really fast payout time which is very convenient for any type of user.
Currencies and Languages
One of the conveniences of William Hill Casino is the diversity of the currencies and languages it accepts and uses.
Currencies: Australian dollars, Canadian dollars, Swiss francs, Denmark kroner, Euros, British pounds sterling, Hong Kong dollars, Japanese yen, Swedish kronor, Singapore dollars, US dollars.
Languages: Chinese, Czech, English, Finnish, German, Hungarian, Italian, Japanese, Polish, Portuguese, Serbian, Spanish, Swedish, French, Romanian, Russian, Slovenian, Irish
Restricted countries
Israel, Cyprus, Bulgaria, Hong Kong, United States, Afghanistan, Algeria, Bangladesh, Benin, Botswana,Burkina Faso, Cambodia, Cameroon, Central African Republic, Chad, Djibouti, Equatorial Guinea, Ethiopia,Gabon, Gambia, Greenland, Guinea, Guinea-Bissau, Haiti,Lesotho, Liberia, Mali, Mauritania, Mongolia, Montserrat,Netherlands Antilles, Niger, Norfolk Island, Rwanda,Samoa, São Tomé and Príncipe, Saudi Arabia, Solomon Islands, Somalia, South Africa, Suriname, Swaziland,Thailand, Togo, Tonga, Uganda, Uruguay, Vanuatu,Yemen, Belgium, Brazil, China, Côte d'Ivoire, Cuba,Denmark, France, French Guiana, Greece, Guadelupe,India, Indonesia, Iran, Iraq, Italy, Libya, Martinique, Myanmar [Burma], New Caledonia, North Korea, Norway, Philippines, Réunion, Singapore, Spain, Sudan, Syria, Turkey, United Arab Emirates, Estonia, Portugal.
Affiliate program
Affiliates United boasts quality features for its Affiliates: innovative user tools, multiple payment options, a unique one-wallet payment system, dedicated account managers, 24/7 customer support, and consistently high player retention and undisputed player value, among others.
The company banks on the longevity and brand-name recognition of its parent company William Hill, and for good reason: it comes with the assurance that AffUtd will not fold, and it gives members the advantage of experienced round-the-clock experienced support, with multi-language ("at the mother tongue level" according to the website footer) and available localization options.
One of the tools utilized by AffUtd is Income Access, a leading affiliate software used by over 25,000 affiliates in over 50 markets worldwide. The digital marketing-centric system's features include hourly statistic updates, advanced reporting & tracking tools, customizable commission payout processes (compatible with AffUtd's Commission Plans). All of these features can be conveniently harnessed by Affiliates anywhere through their mobile devices.
Interestingly, the website footer makes a bold but reassuring statement: "Our professional and experienced account managers take personal responsibility for the success of each and every Affiliate partner, from the largest multi-channel poker Affiliate to the one-person blog marketer." Potential Affiliates will be glad to know this statement holds true. More on this later.
The Affiliates United website is being managed by NetRefer, a leading unified performance marketing software provider specializing in online gaming, forex, finance and option trading markets. AffUtd's previous website provider, Mexos, had some issues until they migrated to NetRefer in 2025.
Casino bonuses
The promotions that exist in William Hill Casino are rather confusing. Some players who have failed to earn the Welcome Bonus within his or her first three days will automatically be entered into the monthly bonus program which lets them continue to climb tiers of available bonus amounts. This system makes users wonder about the over-all point of the welcome bonuses – or the lack of it.
When players click the promotions tab at William Hill Casino, it will showcase a list of promotions and bonuses available. Aside from the bonuses, William Hill Casino allows users to earn through second deposit bonuses and "refer a friend" bonuses where users can gather up to £50 for connecting a friend to William Hill Casino. Also, constant use of the program rewards loyal users with loyalty points and monthly deposit bonuses.
Customer Support
Support is offered 24/7 via local phone, live chat, international phone support, website entry-form, fax, email, or by submitting regular posts. They also provide a multiple language service.
The fastest way to reach them is through phone. Their staff members solve queries fast. All calls are recorded for monitoring purposes.
William Hill Casino: Pros VS Cons
William Hill Casino's good points are obvious from what has been discussed because of their exemplary output. These include the following:
- Acceptable bonuses available to all players – Though sometimes confusing, the bonuses and programs provided by William Hill Casino showcase attractive numbers for anyone who would want to earn by referring William Hill Casino. This is definitely a good track for anyone who wants to start working as one of their affiliates under their affiliate program.
- Reliable software – Their human-like graphics and the overall casino feel from visuals to audio are world-class. These are what keep the virtual casino attractive despite its drawbacks.
- Availability in Instant Play or Download – Simply convenient for anyone on the go or would rather have things fast.
- Multiple ways for customer support – Customers have a variety of ways in contacting William Hill Casino from traditional phone and fax to online contact forms.
- Convenient and reasonable payout time – No hassle in waiting for withdrawals. Terms are dependent on affiliate banks of users. Bank to credit transfer only last to two business days.
Much like any other cyber casino, William Hill Casino also has some negative points which include the following:
- Not all games are available in instant play version – In order for this to be available, you need to access their software. When you finally access their software, there are still just a few games available.
- It is not available in a lot of countries around the world – Primarily focuses on UK and misses out on a lot of opportunities in Asia and the USA.
- US players are not welcome – Closed for US players where in the gambling market is quite huge.
- Odd and confusing bonus structure for Welcome Bonuses and additional promotions – Has confusing rules.
- Potentially unattainable welcome bonus – The welcome bonus can be a bait for users to sign up, but no one really wins.
- Not the best set of games available from an online casino – Only a few games available. Other virtual casinos have more than thrice what William Hill Casino has.
The final verdict
William Hill Casino presents a good opportunity to join with really good incentives through its welcome bonus promos. However, the welcome bonuses may just be as unclear as its other promos and may not produce an actual winner. This does not undermine the good points of the virtual casino. Despite its setbacks, it still must be highly considered primarily because of the convenience it offers. Even if it only houses a few games, these are the basic games loved by anyone around the world. Also, the convenience in payments removes the fear of playing with money online. Also, the potential to grow money through recommendations and affiliates are present and legitimate.
William Hill Casino is best for people who choose simple casino games over complex, modern ones. This is for the minimalistic type of gambler who prioritizes convenience and superior customer support.